The preeminent book focusing on Adobe Analytics, analytics in general, and Adobe's Analysis Workspace
Available in both paperback and digital editions
Explore visualization and data fundamentals
Head to adobe.ly/aanewusertips for a glimpse into the content
Analyze consumer behavior on your digital properties
Plenty of beginner information is available at adobe.ly/aaenablement
Apply calculated metrics to advance your analyses
The adobe.ly/aayoutube channel has 150+ videos that focus on Analysis Workspace
Adobe Analytics for Dummies is available wherever books are sold
A must read for all Adobe Analytics users, new and old. I was thrilled to see how many topics this book covered, and in such depth. 10/10 - would recommend!
Jen Lasser, Sr Product Manager, Adobe Analytics
Adobe Analytics for Dummies changed my life. I laughed, I cried--an epic tour-de-force that is sure to have everyone talking Pulitzer!
Ben Gaines, Director of Product Management, Adobe Analytics