Adobe Analytics For Dummies

The preeminent book focusing on Adobe Analytics, analytics in general, and Adobe's Analysis Workspace

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Available in both paperback and digital editions

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Explore visualization and data fundamentals

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Analyze consumer behavior on your digital properties

Plenty of beginner information is available at


Apply calculated metrics to advance your analyses

The channel has 150+ videos that focus on Analysis Workspace

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Adobe Analytics for Dummies is available wherever books are sold

Find Us On Twitter and the #Measure Slack

Find Eric at @ericmatisoff on Twitter and #Measure Slack

Jen Lasser

A must read for all Adobe Analytics users, new and old. I was thrilled to see how many topics this book covered, and in such depth. 10/10 - would recommend!
Jen Lasser, Sr Product Manager, Adobe Analytics

Generic Man

Adobe Analytics for Dummies changed my life. I laughed, I cried--an epic tour-de-force that is sure to have everyone talking Pulitzer!
Ben Gaines, Director of Product Management, Adobe Analytics